DIVINE
POTENTIAL
Breaking the Mold: Austin Rutherford's Journey to Financial Freedom and Personal Growth
Nov 11
3 min read
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In our latest episode of Divine Potential, I had the pleasure of hosting Austin Rutherford, a real estate entrepreneur who has redefined success through a combination of grit, strategic thinking, and strong personal values. Austin's journey from a college student working valet jobs to owning over $30 million in real estate is nothing short of inspiring. In this blog post, we’ll delve deeper into the compelling topics Austin discussed, shedding light on his approach to real estate, mindset mastery, personal growth, and the profound impact of relationships and faith.
Entrepreneurial Beginnings and Real Estate Insights
When Austin Rutherford began his entrepreneurial journey, he had no idea what lay ahead. His first taste of real estate success came from flipping houses, but he soon realized the importance of a diversified approach.
"My friend and I started in real estate at the same time, but while I focused 90% on flips, he concentrated on rentals," Austin explained. This strategy divergence led his friend to significant passive income and greater long-term wealth. Austin’s reflection on his early career highlights a key lesson: balance. Today, he recommends a more balanced 50/50 or 60/40 split between flipping and rentals to ensure consistent cash flow and long-term wealth.
Austin’s initial investments laid the groundwork for his later success. After making $107,000 on his first flip, he reinvested his earnings back into marketing and scaling his business instead of indulging in luxury. His disciplined approach included effective marketing strategies like direct mail and "driving for dollars." These early strategies paid off, allowing him to build a robust business infrastructure.
Mindset Mastery: Overcoming Negative Thoughts and Controlling Reactions
One of the cornerstones of Austin's philosophy is the mindset. He believes that controlling one's reaction to negative thoughts is crucial for success. "It's important to react quickly to negative thoughts, dismissing them before they affect your life," he advises. This ability to manage mental distractions enables a focus on productivity and positive outcomes.
Moreover, Austin and myself discussed the critical principle of focusing on controllable aspects of life. They emphasized preparation but highlighted the importance of concentrating on factors within one’s control during execution. This practice not only saves time and energy but fosters a strong sense of agency and reduces anxiety over unattainable factors.
Personal and Spiritual Growth: Finding Balance and Purpose
Austin shared openly about his spiritual journey, highlighting how his relationship with his wife and her Christian upbringing helped influence his life. Regular prayer, reading the Bible, and tithing became integral parts of his routine, grounding him amidst his entrepreneurial endeavors. "Giving generously leads to receiving blessings, not just in monetary terms but in opportunities and connections," he noted.
Parenthood has also brought profound changes to Austin’s life. Describing it as a season rather than a balance, Austin shared the joy and responsibility that fatherhood entails. We discussed the importance of being present for family while navigating professional commitments. Clear and open communication with his wife has been essential in managing this dynamic.
Saying No and the Path to Personal Peace
Balancing opportunities involves making hard choices, and Austin emphasizes the importance of learning to say "no." For someone who naturally wants to help others, this skill can be tough to master. However, saying "no" is often necessary to prioritize personal commitments and maintain peace. "It’s about doing what brings you personal peace and sometimes refusing others to say 'yes' to yourself," he explained.
Social Media: Double-Edged Sword
Austin’s rise as a social media influencer with over 1.2 million followers exemplifies the power of leveraging platforms for personal and professional growth. However, he cautioned against the pitfalls of comparison and the prevalence of fake personas. Rather than getting caught in the comparison trap, Austin advises focusing on individual progress and authentic self-presentation.
Documenting daily activities is a strategy Austin employs for content creation, making it manageable and genuine. He underscores that social media can either use you or be used to your advantage, and the choice lies in deliberate, mindful engagement.
The Journey Continues
Austin Rutherford’s journey underscores that success is not just about financial gain but also about personal growth and maintaining one's values. From mastering a focused mindset to balancing personal commitments and robust professional strategies, his story serves as a guiding light for aspiring entrepreneurs. As Austin continues to inspire through both his real estate ventures and personal insights, one thing is clear: true success lies in the ability to remain adaptable, grounded, and committed to one's principles.
Tune in to Divine Potential to explore more stories like Austin's and to find inspiration in the intersection of business, personal growth, and faith.